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In early 1995, Mars ran a advertising in which individuals had been invited to vote on which of blue, pink, or purple would swap the tan M&M's. Blue was the winner with 54% of your votes.[73] It replaced tan in late 1995. Buyers could vote by contacting 1-800-Exciting-COLOR. Ads for The brand new blue hues showcased a plain and an almond blue M&M c